Promoting your research

Functional Ecologists

This is the blog post to accompany the ‘Promoting your research workshop’ at 2021 Ecology Across Borders in Liverpool. Whether you made it to the conference or not, you can find some useful tips here on how to communicate your research to a wide audience.

Davy Falkner – Media Relations Officer

Our BES Media Relations Officer gives a run down of how to find the news hook in your paper and what to think about when writing a press release

What makes a good news story?

  • Human / public interest
  • Impact
  • Novelty
  • Superlatives
  • Timeliness
  • Proximity
  • Unexpected
  • Controversy

How to highlight news hooks – use 5 Ws and H

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Structure of a press release

Think of an inverted pyramid with your most important, main findings at the top, then you want the implications of your findings with any relevant quotes and finally the background, methods…

View original post 465 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s